Overcoming an Outdated Narrative: Why Investors Need to Recognize Africa’s True Potential

Next Billion, April 2020

When Nigerian author and MacArthur Genius grantee Chimamanda Ngozi Adichie arrived in the United States in the 1990s, she found herself confronted with what she now calls the single story of Africa, “a story of a place of beautiful landscapes, beautiful animals and incomprehensible people, fighting senseless wars, dying of poverty and AIDS.”

It’s a pervasive narrative, upheld through modern media and internalized by Western audiences. It’s also an incomplete story—a one-dimensional frame that’s had an extraordinary influence on how much of the world views Africa.

Read more: https://nextbillion.net/past-outdated-narrative-investing-in-africa/

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